Did you Know about The Massive Cut Price in Seres 3 EVs?

The automotive industry in Pakistan has been seeing some exciting developments in recent years, especially in the electric vehicle (EV) market. In September 2021, a Chinese automaker named Seres launched its first electric vehicle, the Seres 3 EV, in Pakistan. The launch of this environmentally friendly and technologically advanced vehicle created quite a buzz in the market, with many looking forward to its performance and pricing.

However, just a month after its launch, Seres has announced a massive Rs. 809,000 price cut for the Series 3 EV. This has left many people surprised and curious about the reasons behind such a significant decrease in price. In this article, we’ll delve deeper into the matter and explore the implications of this price cut for the electric vehicle market in Pakistan.

According to reports, the initial price of the Series 3 EV was set at Rs.9199,000, making it one of the most expensive electric vehicles on the market. However, the sudden price cut has decreased the cost to Rs.809,000, making it more competitive with other available electric vehicles. It is worth noting that the PKR 809,000 slash in price is only applicable to the first 100 customers who book the vehicle. After that, the price will go back to its original amount.

The reason behind this price cut, as stated by Series, is the discontinuation of the government’s Electric Vehicle (EV) policy. The policy, introduced in 2019, offered tax incentives and exemptions for electric vehicles to promote their usage in the country. However, the government decided to revoke the policy in July 2021, even before it could be fully implemented. This sudden policy change has affected the pricing of electric vehicles, causing Seres to adjust the cost of its Series 3 EV.

This move by Series has received mixed reactions from the public. While some applaud the company for making the vehicle more affordable for the masses, others are skeptical about the quality and performance of the vehicle. After all, a price cut of PKR 809,000 just a month after the launch could raise some red flags about the initial pricing and overall value for money. Moreover, the decision to discontinue the EV policy has also raised concerns among environmentalists and EV enthusiasts. Electric vehicles are considered the future of transportation, as they have a lower carbon footprint and reduce the reliance on fossil fuels. Revoking the policy could hinder the growth of the EV market in Pakistan and encourage companies to introduce more electric vehicle models in the country.

On the other hand, this price cut by Seres could also be a strategic move to capture a larger market share in the EV segment. The Series 3 EV becomes more competitive and attractive to potential customers with the price decrease. This could also push other automakers to lower the prices of their electric vehicles to stay in the game. The Series 3 EV boasts impressive features, including a range of 300+ kilometers on a single charge and fast charging capabilities, making it a viable option for daily commuters. With this price cut, it could become a more feasible option for individuals looking to switch to an eco-friendly mode of transportation.

In conclusion, the recent price cut of the Seres 3 EV has stirred up discussions in the automotive industry in Pakistan. While it offers a more affordable option for those interested in electric vehicles, it also raises concerns about the government’s stance on promoting eco-friendly transportation. Only time will tell if this move by Series will prove to be a game-changer for the company and the electric vehicle market in Pakistan.