Changan, one of the leading Chinese automobile manufacturers, has recently launched a new campaign titled ‘Rev Up Your Excitement’ for their latest model, the Oshan X7. With a promise of delivering a sports car experience in an SUV, Changan aims to capture the attention of thrill-seeking consumers who want the best of both worlds. But what makes the Oshan X7 worth the hype and what sets it apart from other SUVs in the market? Let’s dive in and explore.
Stylish Design
One of the main selling points of the Oshan X7 is its stylish design. The sleek and bold exterior features a honeycomb grille, LED headlights, and a sporty rear end, giving it a unique and eye-catching appearance. Changan has put a lot of effort into the design, and it shows. It’s safe to say that the Oshan X7 is not your average-looking SUV.
Powerful Performance
But the Oshan X7 is not just a pretty face; it also packs a powerful punch under the hood. The SUV is equipped with a 1.5-liter turbocharged engine that produces 178 horsepower and 251 Nm of torque. This allows the Oshan X7 to go from 0 to 100 km/h in just 8.6 seconds, giving it the performance of a sports car. It also comes with a 7-speed dual-clutch transmission, providing a smooth and seamless driving experience.
Luxurious Interior
Step inside the Oshan X7, and you’ll be greeted with a luxurious and high-tech interior. The SUV comes equipped with a 12.3-inch digital instrument cluster and a 9-inch floating infotainment system with Apple CarPlay and Android Auto integration. It also features a panoramic sunroof, a 360-degree camera, and a customizable ambient lighting system, making it a comfortable and premium experience for both the driver and passengers.
Advanced Safety Features
Changan has not compromised on safety with the Oshan X7. The SUV comes with a host of advanced safety features such as blind-spot detection, lane departure warning, automatic emergency braking, and adaptive cruise control. It also boasts a 5-star rating in the China New Car Assessment Program (C-NCAP), assuring buyers of its safety and reliability.
Affordability
Despite all its impressive features, the Oshan X7 comes at a surprisingly affordable price point. It is priced at around Rs. 8,299,000 and Rs. 8,949,000, respectively. This is significantly lower than other SUVs with similar features, making it a steal for those looking for a high-performance and luxurious vehicle at an affordable price.
Innovative Marketing Strategy
Apart from the Oshan X7’s impressive features, Changan’s ‘Rev Up Your Excitement’ campaign has also caught the attention of consumers. With a catchy slogan and a series of video advertisements showcasing the SUV’s performance and features, Changan has effectively created a buzz around the Oshan X7. The company has also utilized social media platforms to reach out to a wider audience, generating excitement and anticipation for the new model.
Conclusion
In conclusion, the Oshan X7 is a well-rounded SUV that offers a perfect combination of style, performance, and affordability. Its innovative features, advanced safety technology, and unique marketing strategy have made it a hot topic among car enthusiasts. With the ‘Rev Up Your Excitement’ campaign, Changan has successfully piqued the interest of potential buyers, and it will be interesting to see how the Oshan X7 performs in the market.
